Strategic planning is an important organizational tool providing a sense of direction that outlines measurable goals and guides the day-to-day decisions. It supports the evaluation of progress and allows for directional pivots in response to environmental and/or market influences. It defines the core values and operating behaviours required to achieve business outcomes. Strategic plans can be designed on a corporate, departmental, or large-scale initiative level. Simple effective strategic planning tools create accountability, alignment, and results at the right time and in the right place.
Strategic planning involves important quarterly planning rhythms, the identification of make or break priorities, assigns accountability and gives a strength, weakness, opportunity, and threat analysis on a regular basis.
“Strategy is a style of thinking, a conscious and deliberate process, an intensive implementation system, the science of insuring future success.”